Brief In Genova

It takes courage.

BIG is the first creativity, communication and digital marketing festival in Genoa. We designed it for professionals, to network and keep up to date on the challenges of a fast-paced industry. We designed it for companies, so that they feel involved in the thought processes that create value for their brands. And we thought of it for those who study, because there is no better way to learn than to get involved!

Every year we choose a theme, and in 2023 it is "It takes courage": to say no: to falling prices, to excessively high pace, to calls that could have been emails, to work that doesn't seriously protect people.

It also takes courage to say yes: to our profession in the crisis, to artificial intelligence, to the rapidly evolving media, to stopping for a moment and to Genoa which is not Milan. And it takes courage to do something truly new, civilized and useful in our industry.