Looking Glass Advent Calendar

Welcome to the Looking Glass Advent Calendar experience, out Augmented Reality calendar.

To use you will need to view the image target. Print off, cut out and make our Bronze present box or view the flat sheet to experience some Bronze christmas magic.

Download the PDF from http://www.bronzelabs.co.uk/christmas

-----------------------------------------

What is AR (Augmented Reality)?

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

With the help of advanced AR technology (e.g. adding computer vision and object recognition through mobile devices) the information about the surrounding real world of the user becomes interactive and digitally manipulable.

At Bronze we are using the latest image tracking and MVS (mobile visual search) technology to deliver bespoke virtual models, images and videos direct to the users device. It is very important to find the best use of AR with your brand, we can advise and develop a digital strategy to see whether AR technology is right for them.

For more information email us ([email protected]) for a demo of our AR mobile Apps.

We think this article provides a great insight into the possibilities of Augmented Reality Advertising: http://mashable.com/2012/06/11/augmented-reality-marketing-brand/

Here’s an link to some basic demonstrations to how Augmented Reality can be used: https://vimeo.com/bronzelabs