MyInsights

MyInsights, the app for qualitative market research and mobile ethnography

MyInsights is not just a research app – it's your gateway to authentic insights into daily life. Explore how consumers interact with (new) products, and where and how they connect with your brand. Participants can express their inner thoughts, habits, fears, and emotions by seamlessly uploading text messages, photos, videos, and audio snippets. Additionally, they have the opportunity to contribute their perspectives through poll topics.

The MyInsights app seamlessly integrates with a research platform, providing researchers with a dedicated space to create topics, invite participants and observers, and effortlessly access, analyze and download results. MyInsights ensures a comprehensive and private platform for unlocking the genuine stories behind user experiences.

MyInsights is being used for the following purposes:

- Pre-task / post task assignments

- Mobile ethnography

- Virtual storytelling (video diaries)

- Immersive digital ethnography

- Product Testing

- Ad / concept testing

- Mapping customer journeys

- (CX) research

- (UX) research