Marketing Basics

Fundamentals of Marketing Basics!

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Marketing is the process of planning and executing the conception, pricing,

promotion and distribution of your ideas, goods or services to satisfy

the needs of individual consumers or organisations.

Every business needs to successfully market their products and services.

Marketing is a critical tool for establishing awareness, attracting new

customers and building lasting relationships. When done effectively,

marketing can help you increase sales and establish your competitive advantage.

Today's customers are spoilt for choice. Marketing uses communication and advertising

tactics to persuade customers that your brand, including your products and services,

are exactly what they need. Even though you are marketing your brand, every aspect

of your marketing strategy should focus on satisfying the current and future needs of your customers.

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